Martha Stewart Crafts Line to Launch in May
Just in time for National Scrapbooking Day, Martha Stewart is finally launching her own line of scrapbooking and papercrafting products.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced the Martha Stewart Crafts (TM) line will debut on May 1, 2007. The line features more than 650 SKUs, including a wide array of materials for paper crafting and scrapbooking, with exclusive paper designs, beautiful embellishments, smartly designed tools every crafter needs, as well as convenient binders and storage systems that help keep everything organized.
Debuting exclusively at more than 900 Michaels stores in the U.S. and Canada and at marthastewartcrafts.com, the Martha Stewart Crafts line will be a complete crafts destination, including products, inspiration, and educational materials, all arranged to create a “store-within-a-store” feel.
EK Success will manufacture the Martha Stewart-designed products, which include
- Sophisticated, exlusively-designed papers
- Charming embellishments
- Beautifully bound albums, frames, and keepsake boxes
- Craft kits
- Gift wrappers, bags and boxes
- Ribbons, invitations and more for holidays, weddings, showers and birthdays
- Rubber stamps
- 56 colors of markers and pens
- 30 colors of glitter
- 17 varieties of adhesives and tapes, including specially designed adhesive-backed ribbons
- 38 specialized tools, including punches, scissors and a bone folder
- Storage binders and boxes
In addition to all these goodies, tutorials, templates, and message boards will be available from the Martha Stewart Crafts website. Watch out for Martha’s demonstrations at her TV show in May. Though the products will only be initially available at Michaels, they will be offered through independent craft stores in the fall.
May 1 is next week so that’s not too long to wait for a whole new set of great scrapbooking products! I’m so excited!
via PRNewswire
Tags: Martha Stewart Crafts, scrapbook, papercraft, scrapbooking products, EK Success
April 27th, 2007 at 11:02 pm
[...] Brooks wrote the article, “Dowdy Craft Business Gets Martha Stewart Makeover“, about the launch of Martha Stewart’s crafts line. It could have been a straightforward analysis of the profit-driven decision. Instead, he peppers it with statements like these (emphasis mine): [...]